We’re sisters who grew up believing that the more you celebrate in life, the more there is to celebrate. That little saying from our mom stuck with us – and it’s at the heart of everything we do at STOW.

STOW was born from a shared dream to create something that feels both effortless and full of life. We’ve always been drawn to the beauty in simplicity – the kind that lives in small, everyday moments. Morning coffee on a quiet street. The feeling of sunlight on your skin. We wanted our clothes to feel like that: grounding, joyful, and made to be lived in.

Every piece we design starts with intention. We think about how it moves, how it feels, and how it fits into real life – pieces that blend ease and elegance, made to carry you from one meaningful moment to the next.